Privacy Policy

Last updated: 24 March 2026

1. Introduction

ListFly ("we", "us", or "our") operates the ListFly platform at https://listfly.co.uk/. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service. Please read this policy carefully. By using ListFly, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Account Information

When you register for an account, we collect:

  • Your name
  • Email address
  • Password (stored in hashed form only)
Marketplace Connection Data

When you connect your marketplace accounts (eBay, Shopify, Temu, and others), we collect and store:

  • OAuth access tokens and refresh tokens required to interact with marketplace APIs on your behalf
  • API credentials you provide (such as app keys and secrets for Temu)
  • Your marketplace user or shop identifier
Product and Listing Data

When you use our migration features, we temporarily access:

  • Product titles, descriptions, prices, quantities, and images
  • Item specifics, categories, and variation details
  • Shipping and fulfilment information

This data is retrieved from your connected marketplace accounts and used solely to perform the migrations you request. We do not permanently store your full product catalogue.

Usage Data

We may collect information about how you access and use the platform, including your IP address, browser type, pages visited, and time spent on those pages.

3. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain the ListFly platform
  • Authenticate your identity and manage your account
  • Connect to your marketplace accounts and perform product migrations on your behalf
  • Upload product images and data to destination marketplaces as instructed by you
  • Improve, personalise, and develop new features
  • Communicate with you about your account, updates, or support requests
  • Comply with legal obligations

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following circumstances:

  • Marketplace APIs: Your product data is transmitted to the marketplace platforms you choose to migrate to (e.g., eBay, Shopify, Temu). This is essential to the service and happens only at your direction.
  • Service Providers: We may use trusted third-party services for hosting, analytics, or email delivery. These providers are contractually obligated to protect your data.
  • Legal Requirements: We may disclose your information if required by law, regulation, or legal process.

5. Data Security

We take the security of your data seriously. Measures we employ include:

  • Passwords are hashed using industry-standard algorithms and are never stored in plain text
  • Marketplace tokens and API credentials are stored securely
  • All data is transmitted over HTTPS/TLS encrypted connections
  • Access to production systems is restricted to authorised personnel only

While we strive to protect your data, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your account information for as long as your account is active. If you delete your account, we will remove your personal data and marketplace credentials within 30 days, unless we are required to retain it for legal purposes.

Product data accessed during migrations is processed in real time and is not permanently stored on our servers.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict certain processing of your data
  • Withdraw consent where processing is based on consent
  • Request a portable copy of your data

To exercise any of these rights, please contact us using the details below.

8. Cookies

ListFly uses essential cookies to maintain your login session and ensure the platform functions correctly. We do not use third-party advertising or tracking cookies.

9. Third-Party Links

Our platform may contain links to third-party websites or services (such as eBay, Shopify, and Temu). We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.

10. Children's Privacy

ListFly is not intended for use by anyone under the age of 18. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the platform after changes are posted constitutes acceptance of the revised policy.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at: